Absence of horrors and thrillers on magazine covers

Comparison to mainstream movie magazines

 From doing research into horror movies used for magazine front covers, I have discovered that it is rare for publishers such as Total Film and Empire to go down the horror movie route.This could be due to several factors. Firstly, horror movies may not need the same promotion as other genres such as action as they may either use other methods such as TV advertising or the genre is already very popular so not as much magazine publicity is needed. Secondly, the absence could be due to the fact that horror movies are not taken seriously or are not deemed appropriate for the front cover of a magazine. This is a potential gap in the market that my magazine could fill. I will produce a magazine front cover featuring my horror movie 'Vanish' but rather than following the normal conventions of genre specific magazines such as 'Scream' I will apply the genre to a more mainstream magazine such as 'Total Film'.

  

  In addition to this I have also found that the mainstream movie magazines focus on either recent or upcoming releases as oppose to the genre specific magazine who can sometimes stray to older releases. For example on the cover of the 'Scream' magazine shown above shows the character Freddy Krueger from the film 'A Nightmare on Elm Street' which was originally released in 1984 (30 years ago).