Wednesday 22 October 2014

Target Audience (secondary Evidence)


Horror movies are particularly popular amongst males and under 25's. Over a third of a typical horror movie audience will be aged 18-24. Horror movies are a highly effective means of reaching an audience not afraid to go out at night.




Horror Movie Age Profile:




Base: National Metro
Source: Roy Morgan

Horror Movie Gender Profile:

Base: National Metro
Source: Roy Morgan


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